Hello world

In a rare example of corporate cuteness at an airport (usually very serious institutions), this sign greets all who gaze on her at Birmingham Airport:

BHX 'Hello world' sign, close-up

BHX 'Hello world' sign, close-up

BHX 'Hello world' sign seen from Departures

BHX 'Hello world' sign seen from Departures

It seems Birmingham International Airport has re-branded itself, dropping the ‘International’ bit of its name, merging the two terminals and adopting this cutesy ‘Hello World’ tagline.
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